Hotel marketing agency in Thailand for more direct bookings.
Every booking through an online travel agent costs you commission. We help hotels, resorts, villas and tour operators win more direct bookings, with a strong Google profile, content travellers actually read and ads timed to each season.
Direct bookings are a fight with the OTAs.
OTAs outspend you on your own name.
Search for a hotel by name and the results are often full of Agoda, Booking.com and Expedia. Each booking they win costs you commission.
Your Google profile is your shop window.
Travellers compare photos, reviews and prices on Google Maps and Search. Google says a complete profile gets your hotel listed on Search and Maps, and free booking links can follow once your booking engine is connected.
Demand moves with the seasons.
High season, school holidays and festivals shift who's searching and from where. Content and ads need to move with them.
The services we'd recommend, in order.
Every industry has a win condition. For hotels, it's the direct booking. We start where travellers find you, then add ads that stop OTAs taking bookings you should own.
Local SEO
Travellers check Google Maps and your Google Business Profile before they book. It's free visibility that most hotels under-use.
- Google Business Profile optimised in English and Thai, with fresh photos
- Review replies and a simple process to ask guests for reviews
- Help connecting free booking links through your booking engine
SEO & AEO
Hotel SEO brings travellers who are still planning, before they settle on an OTA.
- Room, location and offer pages that rank
- Destination guides travellers read and share
- AI prompt research for "where to stay" questions
Google Ads
Brand campaigns stop OTAs taking clicks on your own name, and seasonal campaigns fill gaps.
- Brand protection on your hotel name
- Seasonal and market-specific campaigns
- Tracking tied to bookings in your booking engine
Most hotels start at Level 01 with SEO & AEO, including local SEO, then add Google Ads at Level 02.
Also worth considering. Instagram and Facebook drive inspiration and retargeting, especially for resorts and villas. Social media keeps your feed fresh for guests checking you out.
Where your buyers look, on Google and in AI.
We map searches from first research to ready to buy, and the questions people now ask AI assistants. These are examples; your plan comes from your own data.
What the first three months look like.
After that, it's steady work you can see in a monthly report.
Audit
Your Google profile, reviews, booking engine tracking, and who outranks you on your own name.
Fix
Profile clean-up, room and location pages, review process, and booking tracking in GA4.
Grow
Destination content, brand-protection ads and seasonal campaigns, with monthly reporting on direct bookings.
Hotels and travel marketing questions we get asked.
How much does hotel marketing cost?
It depends on how many channels you combine and your ad spend. We work on monthly levels, priced in THB or USD, with a three-month minimum. All levels and terms are on our pricing page.
How can a hotel get more direct bookings?
Make your own site and Google profile the easiest place to book. That means a complete Google Business Profile, a fast booking engine, brand-protection ads and content that ranks for the places guests search.
What are Google free booking links?
Links on your Google hotel listing that let travellers book on your own site. To get them, your booking engine or channel manager sends your rates and availability to Google as a connectivity partner.
Do you work with tour operators and villas?
Yes. The same playbook works for villas, resorts, tour operators and activity providers, with the focus shifted to what travellers search for.
Do you market to travellers outside Thailand?
Yes. We plan content and ads for your source markets, in English and Thai, and in other languages through specialist partners when needed.
Find your hotels and travel win condition.
Tell us about your business and goals. We'll review your site and send first thoughts within 1 business day.