Education marketing agency for schools, universities and course providers.
Families and students research for months, then decide in a short window. We keep you visible through the whole journey, with programme pages that rank, answers to the questions families ask AI, and campaigns that peak when applications open.
Enrolment decisions take months.
Families research for a long time.
Parents compare curricula, fees, location and reviews long before they visit. They read school sites, forums and expat groups.
AI now gives the shortlist.
Parents and students ask ChatGPT and Google's AI which schools or courses to consider. Schools with clear, detailed pages are easier for those tools to recommend.
The decision window is short.
Applications, open days and term starts create sharp peaks. Campaigns need to be ready before them, not during them.
The services we'd recommend, in order.
Every industry has a win condition. In education, it's being on the shortlist when families decide. We start with the pages families read for months, then add campaigns timed to admissions.
SEO & AEO
Families search for curricula, fees and admissions for months. Pages that answer those questions clearly win both Google and AI.
- Programme, curriculum, fees and admissions pages that rank
- Answers to the questions parents and students ask AI
- Local SEO and Google Business Profile for each campus
Facebook & Instagram Ads
Parents spend time on Facebook and Instagram. Ads there fill open days and keep you in mind between visits.
- Open-day and event campaigns in English and Thai
- Retargeting for families who visited admissions pages
- Lead forms tied to your admissions process
Google Ads
Search ads catch families actively looking during the admissions window.
- Campaigns timed to application deadlines and term starts
- Searches by curriculum, area and age group
- Tracking tied to enquiries and visit bookings
Most schools start at Level 02: SEO & AEO plus one ads channel, usually Facebook and Instagram.
Also worth considering. Social media shows daily school life and builds trust with prospective families. Link building helps universities and course providers competing nationally.
Where your buyers look, on Google and in AI.
We map searches from first research to ready to buy, and the questions people now ask AI assistants. These are examples; your plan comes from your own data.
What the first three months look like.
After that, it's steady work you can see in a monthly report.
Audit
Your admissions pages, campus profiles, enquiry tracking and how AI tools describe you against other schools.
Build
Programme, fees and admissions pages, campus profiles, and tracking for enquiries and visits.
Grow
Open-day and enrolment campaigns, parent-focused content and monthly reporting on enquiries.
Education marketing questions we get asked.
How much does education marketing cost?
It depends on how many channels and campuses you need. We work on monthly levels, priced in THB or USD, with a three-month minimum. All levels and terms are on our pricing page.
When should schools start enrolment campaigns?
Before the peak, not during it. Families start researching months ahead, so content should be live early and ads should start before open days and application deadlines.
Should schools publish their fees?
We usually recommend it. Fees are one of the most searched topics for schools, and a clear fees page helps both rankings and AI answers.
Do you work with universities and course providers?
Yes. International schools, universities, language schools and online course providers. The channels change with who decides: parents, students or employers.
Do you market to families in Thai and English?
Yes. Many schools in Thailand need both: English for expat and international families, Thai for local families.
Find your education win condition.
Tell us about your business and goals. We'll review your site and send first thoughts within 1 business day.